Share your story of Cubs commitment
(Photo by Stephen Green)
When you saw the Cubs’ new “Committed” marketing campaign, did you think, “They should be talking about me?” Now’s your chance to tell your story.
The Chicago Cubs and Schafer Condon Carter (SCC) are inviting fans to share their personal tales of commitment in the “Everyone Has A Story” online campaign. Fans can upload their stories in video format or as a photo and essay pairing at www.cubs.com/story, and submissions will be featured in a season-long online gallery.
“Chicago Cubs fans are some of the most passionate fans in all of sports, and we hear their amazing stories every day,” said Alison Miller, senior director of marketing for the Cubs. “This campaign allows these fans to share their stories with each other and be recognized by the team for their unrivaled commitment.”
The “Committed” campaign, which launched in early March, features advertisements that tell authentic stories from true Cubs fans, including Jeff and Jessi Galbraith, a couple from Indianapolis who got engaged at Wrigley Field; Adam Weiler of Chicago, who triumphed over his wife’s efforts to raise their son as a Brewers fan; Rob Mansfield, Rick Urena and Ben Winge, three best friends who love starting chants and claim they have single-handedly helped the team win a game; and David Eagan, a South Side security guard who proudly sports a tattoo of a Cubs logo and Ron Santo’s signature on the back of his head.