The Cubs unveil their new mascot, Clark
Kids, meet Clark, the Cubs’ new mascot.
The Cubs will introduce the organization’s first official team mascot Monday evening when Clark visits children at Advocate Illinois Masonic Medical Center’s Pediatric Development Center. He will make his debut alongside more than a dozen Cubs prospects who are currently participating in the Rookie Development Program.
“The Cubs are thrilled to welcome Clark as the team’s official mascot,” said Cubs Senior Director of Marketing Alison Miller. “Clark is a young, friendly Cub who can’t wait to interact with our other young Cubs fans. He’ll be a welcoming presence for families at Wrigley Field and an excellent ambassador for the team in the community.”
After consistently hearing through survey feedback and fan interviews that the Cubs needed more family-friendly entertainment, the team surveyed fans and held focus groups to determine the interest in and benefits of introducing an official mascot. The appetite for more family-friendly initiatives became clear, and the concept of a mascot who interacts in the community, engages with young fans and is respectful of the game was widely supported.
Clark will play a big role in the Cubs Charities’ mission of targeting improvement in health and wellness, fitness, and education for children and families at risk. Young fans can see him at the Cubs Caravan, Cubs On the Move Fitness Programs, hospital visits and other Cubs events.
On game days, Clark will greet fans as they enter Wrigley Field, and he’ll stop by the Wrigley Field First Timer’s Booth to welcome new guests. The mascot will also help kids run the bases on Family Sundays.
The young Cub will interact with fans at Wrigley Field all season long at Clark’s Clubhouse, where he’ll spend most of his time during Cubs games.