Cubs announce a Legacy Partnership with Wintrust
The Chicago Cubs and Wintrust Financial Corporation Wednesday announced their Legacy Partnership introducing Wintrust as the exclusive official banking partner of the Cubs, Hickory Street Capital LLC and Cubs Charities.
Starting in 2015, the Wintrust sign will be prominently displayed throughout Wrigley Field. The most recognizable position will be atop the left field video board that will be constructed this offseason. The partnership will expand over time and include:
- Primary signage rights above the new left field video board.
- Exclusive ATM provider rights. Fans will be able to use Wintrust ATMs at multiple locations within Wrigley Field.
- Logo placement on the team’s media backdrop.
- Eventual naming rights of the ballpark’s Gate D on the corner of Addison and Sheffield avenues. Gate D will be named “The Wintrust Gate” once its renovation is complete.
- Rotational signage behind home plate.
- A video board feature between innings at every Cubs home game.
- A presenting sponsorship of a game each season, including a special promotional giveaway item for fans.
- A presence at the team’s Spring Training home, Cubs Park, in Mesa, Arizona, with signage in the outfield and behind home plate, promotional space at the ballpark and a promotional date each season.
- A retail lease in the future entertainment plaza and hotel development adjacent to Wrigley Field, through a separate agreement with the Ricketts family’s Hickory Street Capital LLC.
“It was important for us to find a strong local player for our Financial Legacy Partner,” said Cubs Chairman Tom Ricketts. “This Legacy Partnership pairs these two Chicago institutions for years to come, and we know our fans will support Wintrust’s role as a critical partner in helping the team achieve its goals of winning a World Series, saving Wrigley Field and being a good neighbor. Wintrust is a perfect fit for us.”
The Wintrust Legacy Partnership agreement was secured by the Cubs’ agency, W Partners, which was launched in February 2013.
“This is more than a sports sponsorship,” said Ed Wehmer, Wintrust CEO and founder. “This is two Chicago institutions partnering to meet two lofty goals—one to win the World Series for the first time in more than a century and the other to become Chicago’s bank in an increasingly fragmented and competitive market. You can see a lot of parallels in our two organizations.”
Wintrust becomes the fifth Legacy Partner of the Cubs, joining Anheuser-Busch, ATI Physical Therapy, Starwood Hotels and Resorts and Under Armour.