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From the Pages of Vine Line: Planning the Party of the Century

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(Photo by David Durochik)

Wrigley Field’s 100th birthday season is in the books. To celebrate the milestone, the Cubs embarked on an unprecedented and ambitious plan for a yearlong celebration. Now that it’s over, we take a look back at how it all came together. The following can be found in the December issue of Vine Line.

Under the best of circumstances, party planning can be stressful. There’s deciding on the menu, stocking the bar, planning activities to ensure revelers have a good time, figuring out what to wear, and compiling an interesting and appropriate guest list.

Now imagine your party swelled to include some 2.6 million people and lasted for 81 days. Daunting doesn’t even begin to describe it.

When the Cubs set out to throw fans the Party of the Century during the 2014 season to celebrate Wrigley Field’s 100th birthday, it was a nearly unprecedented task. The only other franchise that had attempted anything near this scale was the Boston Red Sox, who celebrated Fenway Park’s centennial with an amazing one-day blowout on April 20, 2012.

But, unlike their Boston counterparts, the Cubs decided to make their celebration last all season long, thereby embarking on one of the most ambitious and lengthy promotional campaigns ever attempted in professional sports.

Throughout the year, the Cubs tied in most of their activities during 10 different decade-themed homestands to the Wrigley Field 100 theme. They brought in special guests who had a connection with the decade being celebrated, including Pat Brickhouse, the widow of late, great broadcaster Jack Brickhouse, and Lennie Merullo, the last living link to the Cubs’ most recent World Series team in 1945; they wore 10 different throwback uniforms, more than any other team had ever attempted; they created a set of 10 era-specific bobbleheads, from Babe Ruth’s called shot to a Rick Sutcliffe first night game edition with working lights; they offered 10 different historic toys to children on Sundays, like a Cubs Etch A Sketch and a Gracie the Swan Beanie Baby; and they served up historic food and drink options, from a classic Old Fashioned to the famous Vienna Beef Decade Dogs.

This, coupled with an improved team, added up to an increase in attendance over the previous season and some 2.25 billion media impressions—double what the Cubs were expecting—about the Wrigley Field 100 celebration on TV and radio, in print and online, including in nonsporting outlets like The New York Times, The Today Show and Forbes magazine.

So how did it all come together?

* * * *

Though the organization had its collective eye on the centennial for years, the real planning kicked off with an email sent in December 2012, a full 16 months before the key season was set to kick off on April 4, 2014. Cubs Senior Director of Marketing Alison Miller, who had just joined the Cubs from General Mills in July 2012, gathered her team for a kickoff meeting and brainstorming session about Wrigley Field’s 100th anniversary. To get everyone in the mood, there were cupcakes, hats and party favors.

“It was an exciting time because you’re sitting around a table throwing ideas around, and you realize the opportunities are almost endless,” said John Morrison, manager of brand activation. “The difficulty was figuring out, oh, there are so many opportunities and so many wonderful things we can do that the players, front office, fans, single-game ticket purchasers and season ticket holders would all love. Let’s really dial this thing in on what are going to be the coolest, most impactful things.”

To generate ideas for the celebration, the Cubs looked for inspiration off the field. Because there were really no other sports teams that had attempted anything like this, the Cubs looked at companies that were adept at celebrating key milestones—first and foremost, Disney.

The Mouse House has always had a keen eye for integrating its promotions throughout the company.

“It’s one thing to have the anniversary, but it’s all in how you integrate it, not only in your advertising, but in your own organization,” Miller said. “Then you’re in meetings, and people are saying, ‘Well, what if we tied it into the 100th, or how can we make this tie into the campaign?’ That’s what I want as a marketing person. If anybody’s thinking of an idea, they’re bringing it back to the campaign.

“Then, as the consumer, you’re seeing a very holistic look from us. You’re seeing anything from the Cubs this year was all tied to Wrigley Field turning 100. Everything from the boxes of tickets that you got, to when you show up at the ballpark, to the giveaways that we did, to the uniforms that we’re wearing, to the food that we served—everything is really synced into one campaign.”

Early on, the brain trust decided the celebration should focus on Wrigley Field, not just the Cubs. That opened up a world of possibilities for the marketing team. Though the Cubs have now played at the ballpark for 98 years, they were not the original tenants. That honor belongs to the Chi-Feds of the old Federal League. And Wrigley has hosted much more than just baseball over the years, including Bears football, boxing, ski jumping, hockey, soccer and concert events.

Once the Cubs settled on the yearlong decades concept, they enlisted Chicago advertising agency Schafer Condon Carter to help them flesh out how they would put the idea into action. The agency came up with the 10 Decades/10 Homestands theme and the Party of the Century tag, and the Cubs were off and running.

The next goal was to get everybody in the organization on board. To make a promotion of this magnitude work, the marketing team needed buy-in from all levels of the organization. This necessitated a number of meetings to get everyone pulling in the same direction, but it also included little things like making sure every team employee received Cubs merchandise with the Wrigley Field 100 logo to wear throughout the season.

“I remember at one of the first meetings, [business president Crane Kenney] was like, ‘Everyone has to get behind the 100th. This is our big initiative,’” Miller said. “That set the tone, but orchestrating that is a lot.

Making sure everyone’s synced up. … That was a little bit more of a challenge, but that’s personally rewarding as well when it all comes together. I think we look back, and it’s like, holy cow, this was a lot that we did. But we pulled it off.”

* * * *

One of the first fan-facing initiatives of the 100th birthday celebration was the Wrigley Field Turns 100 Logo Contest, which allowed people to submit logo designs to be featured on all Cubs promotional items, in the ballpark and on team uniforms throughout the 2014 season. The Cubs received more than 1,200 submissions in February 2013, and fans voted on the designs through April 23, 2013.

The reason this was done so early is because the Cubs needed the lead-time to produce the Wrigley Field 100 merchandise, complete with logo. This included team uniforms, which had to be submitted to the league and manufacturer Majestic Athletic early in the 2013 season. The now-ubiquitous winning logo, designed by Brandon Ort of New Bremen, Ohio, was unveiled in August, but by then, the merchandising machine was already in full swing.

The 10 decade-specific throwback uniforms, which made their debut with 1914 Chi-Feds attire at the 100th birthday game, turned out to be one of the more popular promotions the team ran. Following April 23, the Cubs and their visitors each wore historic uniforms on the first home Sunday of each decade celebration.

Throwbacks have been popular throughout the game in recent years, but, according to Majestic, no team had ever attempted something as ambitious as creating 10 uniforms to be worn by both the home team and the visitors.

“[Majestic] kind of looked at us like, ahh, do you know what you’re getting into?” said Lyndsey Wittemann, coordinator of Authentics and licensing, who was in charge of the season’s retro looks.

The goal was to find uniforms that harkened back to significant events at Wrigley Field during each decade of the ballpark’s history. The marketing team put together a committee, which included Cubs board member Todd Ricketts, to help decide which uniforms to use. Wittemann had to coordinate with Major League Baseball, Majestic and the visiting teams to make sure everyone was on board and the uniforms were as historically accurate as possible.

“We obviously looked into the top moments at Wrigley Field to kind of figure out which one from each decade we wanted to celebrate,” she said. “From there, we would go and try to find some historical images of each uniform, and make sure we had one of every angle and of every component. Then we sent over the images and the years we wanted to do to Majestic. They did their own background research on top of ours and compiled everything all into one uniform and sent a sample out to us.”

This was also one of the more interesting promotions because it actually impacted the players, who found new, historic uniforms hanging in their lockers 10 times in 2014.

“The players absolutely loved the uniforms,” Wittemann said. “A lot of the players actually wanted them for themselves. Many players were like, ‘Oh, this is my favorite. I’m keeping this one.’”

By this point, the marketing team was also cranking out ideas and designs for the 10 bobblehead and toy giveaways. Before producing the bobbleheads, the Cubs needed to work with either the individuals or the estates representing the individuals for each idea to get likeness clearances. For the retro toy series, they had to work with the different toy manufacturers. But all parties quickly realized what a unique opportunity it was to feature themselves, their family member or their product at the Wrigley Field 100 celebration.

“This was really an opportunity for us to showcase all the unbelievable events and historic events and milestones that have taken place at Wrigley Field,” Morrison said. “There was an opportunity here to showcase things we’ve never before had such an ideal opportunity to showcase—and probably won’t in the near future.”

The real trick, according to the marketing team, was settling on just 10 concepts for each type of giveaway.

“To take 100 years of history and only represent 10 moments or figures is a very difficult thing to do,” Morrison said. “There were concerts at Wrigley Field. There have been ski jumps, boxing matches, basketball games, soccer matches. They’re all so unique and neat, and a lot of fans don’t even know these ever existed. So, yeah, there was tons of discussion. Do we do this boxing match, or do we do the Harlem Globetrotters, or do we do the Chicago Sting? We could have done a 50-bobblehead set. No question.

“You’d be surprised, with all the big issues that come across people’s desks when working for a professional sports team, how much discussion about which 10 moments we should celebrate [there was]. How those can quickly get prioritized to the top of the list. It was comical.”

Once the season drew near, it was time to start scheduling visits from the people who made the Wrigley Field 100 festivities so special. Every year, the Cubs bring in guests to throw out the first pitch and sing the seventh-inning stretch at home games. For 2014, they decided each visitor should tie in to the promotion or decade if possible. They still went for A-list celebrities like Chris Pratt and Charles Barkley when the opportunity arose, but they also tried to bring in former Cubs players from each decade or people who had a special connection to the era.

Over the course of the season, the Cubs welcomed guests like Joe Tinker’s family members; Sue Quigg, the grandniece of former Cubs owner Charles Weeghman; Merullo; and former Bears players Gale Sayers and Dick Butkus. Quigg, who passed away during the 2014 season, was on hand for the birthday game, where she tossed a 100-year-old ball her grandmother once threw at a Federals game.

“When you get someone who hasn’t been back here in 30, 40 years, and they step onto the field for that first time, it’s like they’re going back in time,” said Jim Oboikowitch, manager of game and event production. “When [the media] talks to them, it’s just exciting for them, and they’re back in that same spot they were in 30, 40, 50 years ago.”

* * * *

The crown jewel of the Wrigley Field 100 celebration was obviously the 100th birthday blowout on April 23. That was the day the marketing team and the entire Cubs organization breathed a collective sigh of relief that this was actually happening—that they had pulled it off—after more than a year of planning.

Well, perhaps it would be more accurate to say they breathed that sigh of relief on April 24. On the previous day, much of the Cubs team, including Manager of Broadcast Relations Joe Rios, had been up for more than 24 hours helping coordinate the various photo shoots, newscasts and media requests from outlets around the world. But, ultimately, the day was still all about the fans.

“I think when you really had that ‘ah ha!’ moment that this is a special day was before the pregame festivities even started, when lines started to form around Wrigley Field,” Morrison said. “They were wrapping from under the marquee north down Clark. The lines at Gate K were wrapping east down Waveland, and the fans were lined up north along Sheffield hours before first pitch.

“At that moment, I understood, wow, this is important to all these people. It’s not that the newscasters are here, and these historic figures are here. These are the people of Chicago. These are the people that have come to Wrigley Field over the past 100 years, taking their moment to celebrate and take this all in.”

To make the day worthy of the venue, the team brought in former athletes or their relatives, team representatives and dignitaries who helped shape Wrigley Field; actors and grounds crew members dressed in period costumes; the first 30,000 fans went home with replica 1914 Chi-Feds jerseys; a biplane flyover punctuated the pregame festivities; the Cubs released balloons from behind the left-field wall; the crowd serenaded Wrigley Field with “Happy Birthday” after the fifth inning; and everyone went home with a cupcake thanks to Jewel-Osco.

Feedback from fans and the media was universally positive, and the marketing team was able to finally enjoy the moment later that night at the Cubs Charities Bricks and Ivy Ball at the Field Museum. To a person, the only thing the group said they regret is that the Cubs couldn’t bring home a victory to cap the afternoon. The Cubs (dressed as the Federal League’s Chi-Feds) dropped the game 7-5 to the Arizona Diamondbacks (dressed as the Kansas City Packers).

“The 23rd will always stand out because we’re not going to see the 200th birthday,” Oboikowitch said. “You and I are only here for one of these.”

While it’s nearly impossible to explain all the work that went into—and all the people who played a part in—pulling off the Party of the Century at Wrigley Field, it was definitely a labor of love for everyone in the Cubs organization.

“It was certainly daunting to a certain degree,” Morrison said. “But any sense of being overwhelmed is quickly squashed when you step back and realize, as a lifelong Cub fan, I am in a position to evaluate what are all the figures and moments that make up Wrigley Field, and how can we represent those the best to showcase them to people just like me, who grew up fans of the team and of the ballpark.”

—Gary Cohen

Cubs Winter League Recap: 12/30/14

Junior Lake had a two-hit game, and Joseph Ortiz pitched well in relief Tuesday. Here are some notes from yesterday’s action around the Caribbean:

Dominican Republic

  • LF Junior Lake recorded a double and two walks as the Estrellas de Oriente picked up a 4-1 playoff victory over the Aguilas Cibaenas. He also scored a run in the win. Postseason play resumes Friday, Jan. 2.

Venezuela

  • LHP Joseph Ortiz pitched a scoreless ninth inning, earning his first save of the winter in a Tiburones de La Guaira victory over the Aguilas del Zulia. He surrendered one hit but struck out two to end the game.
  • 2B Jonathan Herrera went 0-for-4 in the Navegantes del Magallanes’ loss to the Caribes de Anzoategui.

 

The Best of 2014: No. 1, Soler homers in his first major league at-bat

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(Photo by Joe Robbins/Getty Images)

Every baseball season is filled with memorable moments, and this year’s Cubs campaign was no exception. Cornerstone players had bounceback seasons, newer additions stepped up, and top prospects made their big league debuts. To wrap up the year, we asked you to pick your top 10 moments of 2014. This was your favorite moment from the season.

No. 10: Rizzo’s late-season walk-off homer
No. 9: Hendricks makes an easy transition to the bigs
No. 8: Castro, Rizzo named All-Stars
No. 7: Maddux gets inducted into the Hall of Fame
No. 6: Wrigley Field celebrates its 100th birthday
No. 5: Baez hits the eventual game-winning homer in ML debut
No. 4: Baker scores the game-winning run after pitching a scoreless 16th inning
No. 3: Arrieta leaves Fenway Park to a standing ovation after pitching gem
No. 2: Arrieta tosses a complete-game one-hitter

As our top vote-getter, it’s clear Cubs super prospect Jorge Soler not only made an impression on his major league club, but on the fan base as well. In 89 big league at-bats, the 22-year-old put up an impressive .292/.330/.573 slash line with five home runs and 20 RBI. But no moment was more memorable than his first.

With the North Siders leading 1-0 in Cincinnati after a Luis Valbuena homer, Soler stepped to the plate for his first major league at-bat in the top of the second inning. The Cuban expat took two pitches down in the dirt from Reds righty Mat Latos and watched a third go by for a strike on the inner half. The fourth pitch sat up in the zone, and Soler was ready for it, taking it over the bullpen in deep center for his first career home run.

“I feel real proud about it,” Soler told MLB.com. “All of my family was watching the game, especially my father here at the game. I feel real happy and proud that I did well today.”

Injuries had caused Soler’s stock to drop prior to the season, but the young slugger put any lingering doubts to rest in his first 24 big league games. It will be interesting to see what he can accomplish in a full season in 2015.

Cubs Winter League Recap: 12/29/14

It was a relatively quiet day for Cubs players in the Caribbean, but Junior Lake and Christian Villanueva stayed hot Monday. Here are some notes from yesterday’s winter league action:

Dominican

  • RHP Frank Batista pitched 2.0 innings in the Aguilas Cibaenas 5-1 loss to the Estrellas de Oriente. He gave up two hits and one unearned run, walked one and struck out one.
  • LF Junior Lake went 2-for-4 with two singles and two strikeouts for the Estrellas de Oriente, raising his winter average to .455.

Mexican

  • 3B Christian Villanueva went 3-for-4 with an RBI and a run scored in the Yaquis de Obregon’s 7-3 win over the Naranjeros de Hermosillo.

Venezuela

  • LHP Joseph Ortiz picked up his ninth hold of the winter campaign, pitching 0.1 scoreless innings in the Tiburones de La Guaira’s 6-2 loss to the Aguilas del Zulia. He is 3-0 in the Venezuelan League with a 2.89 ERA in 18.2 innings.
  • 2B Luis Valbuena went 1-for-4 with a run scored and a strikeout in the Cardenales de Lara’s 7-3 win over the Caribes de Anzoategui.

The Best of 2014: No. 2, Arrieta tosses a complete-game one-hitter

Arrieta_One-hitter

(Photo by Stephen Green)

Every baseball season is filled with memorable moments, and this year’s Cubs campaign was no exception. Cornerstone players had bounceback seasons, newer additions stepped up, and top prospects made their big league debuts. To wrap up the year, we asked you to pick your top 10 moments of 2014. From now until the end of the year, we’ll be unveiling one moment per day.

No. 10: Rizzo’s late-season walk-off homer
No. 9: Hendricks makes an easy transition to the bigs
No. 8: Castro, Rizzo named All-Stars
No. 7: Maddux gets inducted into the Hall of Fame
No. 6: Wrigley Field celebrates its 100th birthday
No. 5: Baez hits the eventual game-winning homer in ML debut
No. 4: Baker scores the game-winning run after pitching a scoreless 16th inning
No. 3: Arrieta leaves Fenway Park to a standing ovation after pitching gem

Jake Arrieta tosses a complete-game one-hitter and strikes out 13—Sept. 16 vs. Cincinnati

The 2014 season was a breakout campaign for the dominant right-handed pitcher. An array of strong efforts and several near no-hitters (like No. 3 on our list) elevated Jake Arrieta from an inconsistent pitcher with great stuff to a legitimate staff ace. So it’s fitting that arguably his finest effort came toward the end of the season.

The 28-year-old was on cruise control throughout the contest with the Reds. He struck out the side in the first inning and had no problems until the fourth, when he walked speedster Billy Hamilton. But the rookie was quickly caught stealing, and Arrieta fanned the next two hitters.

It wasn’t until there was one out in the eighth inning that Arrieta gave up his first hit—a double to left by Reds second baseman Brandon Phillips. But the Cubs’ ace took down the next five batters in order for his first career complete game, a 110-pitch, 13-strikeout, one-hit effort.

“Today was as good as he’s been all season,” said then-Cubs manager Rick Renteria. “His pitch count was very well in check. His stuff was pretty electric.”

The Best of 2014: No. 3, Arrieta leaves to a standing ovation at Fenway Park after pitching a gem

JakeArrieta_063014_JaredWickerham

 (Photo by Jared Wickerham/Getty Images)

Every baseball season is filled with memorable moments, and this year’s Cubs campaign was no exception. Cornerstone players had bounceback seasons, newer additions stepped up, and top prospects made their big league debuts. To wrap up the year, we asked you to pick your top 10 moments of 2014. From now until the end of the year, we’ll be unveiling one moment per day.

No. 10: Rizzo’s late-season walk-off homer
No. 9: Hendricks makes an easy transition to the bigs
No. 8: Castro, Rizzo named All-Stars
No. 7: Maddux gets inducted into the Hall of Fame
No. 6: Wrigley Field celebrates its 100th birthday
No. 5: Baez hits the eventual game-winning homer in ML debut
No. 4: Baker scores the game-winning run after pitching a scoreless 16th inning

Jake Arrieta leaves to a standing ovation at Fenway Park after giving up one hit over 7.2 innings and striking out 10—June 30 @ Boston

Every major leaguer dreams of tipping his cap as he exits a game to a standing ovation from a packed house. But few dream of actually receiving that recognition on the road against the defending World Series champs at one of the most storied venues in the country, Fenway Park. But that’s exactly what happened for Cubs starter Jake Arrieta.

The right-hander retired the first 13 batters he faced in Boston before walking Mike Napoli in the fifth inning. After that, he got right back on track, dominating until there were two outs in the eighth, when he surrendered a Stephen Drew single. He was pulled after 120 pitches and tipped his cap to the Fenway faithful, who lauded his efforts with a thunderous ovation—a real rarity for a visiting pitcher.

“Something like that in Fenway is pretty rare for an opposing team,” said Arrieta to reporters after the one-hit outing. “I got some goose bumps there. That’s why you play the game is for moments like that. I’m very thankful to be a part of something like that and to get another win.”

The Best of 2014: No. 4, Baker scores the game-winning run after pitching a scoreless 16th inning

BakerScoring_Brian-Kersey_Getty_452912598-2

(Photo by Brian Kersey/Getty Images)

Every baseball season is filled with memorable moments, and this year’s Cubs campaign was no exception. Cornerstone players had bounceback seasons, newer additions stepped up, and top prospects made their big league debuts. To wrap up the year, we asked you to pick your top 10 moments of 2014. From now until the end of the year, we’ll be unveiling one moment per day.

No. 10: Rizzo’s late-season walk-off homer
No. 9: Hendricks makes an easy transition to the bigs
No. 8: Castro, Rizzo named All-Stars
No. 7: Maddux gets inducted into the Hall of Fame
No. 6: Wrigley Field celebrates its 100th birthday
No. 5: Baez hits the eventual game-winning homer in ML debut

Catcher John Baker scores the game-winning run after pitching a scoreless 16th inning—July 29 vs. Colorado

After 16 innings against the Rockies and an exhausting six hours and 27 minutes—the longest game in franchise history—the Cubs were desperately in need of a spark. In total, 18 pitchers saw action in the marathon affair at Wrigley Field.

As the stalemate entered the 16th inning, then-manager Rick Renteria was out of bullpen options. Enter journeyman catcher John Baker, who despite not pitching since his days in the Cape Cod League, stepped out onto the mound to give the Cubs some relief. He got Charlie Culberson to pop up for the first out, but walked the second batter he faced, Drew Stubbs. Baker got out of the jam, however, by inducing a double play from Cristhian Adames and exited the mound with an excited fist pump. But he didn’t have much time to rest.

Offensively, Baker led off the bottom half of the frame with a walk and was bunted over to second before reaching third on a single. Starlin Castro lined out to right field, and the 33-year-old backstop beat the throw home to score the game-winning run.

“Any Chicagoan’s dream is to be standing at home plate with the remaining people at Wrigley Field chanting your name,” Baker said. “It’s something I’ll never forget.”

The Best of 2014: No 5, Baez hits the game-winning homer in his MLB debut

BaezHR_Doug-Pensinger_Getty_453237126

(Photo by Doug Pensinger/Getty Images)

Every baseball season is filled with memorable moments, and this year’s Cubs campaign was no exception. Cornerstone players had bounceback seasons, newer additions stepped up, and top prospects made their big league debuts. To wrap up the year, we asked you to pick your top 10 moments of 2014. From now until the end of the year, we’ll be unveiling one moment per day.

No 10: Rizzo’s late-season walk-off homer
No 9: Hendricks makes an easy transition to the bigs
No 8: Castro, Rizzo named All-Stars
No 7: Maddux gets inducted into the Hall of Fame
No 6: Wrigley Field celebrates its 100th birthday

Javier Baez hits the game-winning home run in the 12th inning of his major league debut—Aug. 5 @ Colorado

Heading into the 2014 season, Cubs fans were champing at the bit to get a first look at top prospect Javier Baez, who hit 37 minor league home runs and was named the organization’s Minor League Player of the Year in 2013.

Even though his first five big league at-bats were nothing spectacular—the then-21-year-old went 0-for-5 with three strikeouts—Cubs fans in attendance at Coors Field got what they came for when Baez stepped up to lead off the 12th inning of a 5-5 game.

The young slugger took the first pitch he saw from southpaw Boone Logan to deep right-center field to give the Cubs a 6-5 lead and an eventual win.

“I’ve faced him before, and he threw me all curveballs,” Baez said of Logan, whom he saw in the minors when the left-hander was on a rehab assignment. “He has a good curveball. I wasn’t sitting on the curveball. I was sitting on the fastball, and he threw it, first pitch.”

While Baez showed great promise, he mostly struggled in his first major league action in 2014. Still, he managed to demonstrate the power potential that has had scouts raving for years and created an unforgettable Cubs memory.

1000 Words: Happy Holidays from Vine Line and the Cubs

Holiday-Lights

Earlier this month, the Cubs concluded their 100 Gifts of Service project with their toy drive at the annual tree-lighting ceremony. Cubs Chairman Tom Ricketts, Cubs Charities Chair Laura Ricketts, Hall of Fame pitcher Fergie Jenkins, President of Business Operations Crane Kenney, Clark the Cub and others were on hand to help ring in the holidays.

From Vine Line and the Chicago Cubs, we’d like to wish everybody a safe and happy holiday season.

Cubs Winter League Recap: 12/23/14

Christian Villanueva continued his power surge with another home run Tuesday. Here are a few notes from yesterday’s Cubs action around the Caribbean:

Mexico

  • LF Christian Villanueva launched his 10th homer of the year in the first inning, scoring the Yaquis de Obregon’s only run in a 7-1 loss to the Charros de Jalisco. He finished the day 2-for-4, and his 10 home runs are tied for fourth in the league.

Puerto Rico

  • 2B Javier Baez went 0-for-2 with two strikeouts and a walk as the Cangrejeros de Santurce dropped the first game of a doubleheader against the Senadores de San Juan. In the second game, he finished 1-for-7 with an RBI double in a losing effort. The marathon affair lasted 14 innings.
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