Archive for the ‘ Vine Line ’ Category

1000 Words: Two weeks from baseball at Wrigley Field

WrigleyExterior

(Photo by Stephen Green)

We are officially two weeks out from the Cubs’ April 4 home opener against the Ryne Sandberg-managed Philadelphia Phillies. The opener will kick off the season-long celebration of Wrigley Field’s 100th anniversary. All year, the Cubs will be honoring the venerable stadium with throwback uniforms, retro bobbleheads, decade-themed giveaways and concessions, and more. We’ll see you in two weeks.

Now Playing: Cubscast Mesa, The lighter side of the Cubs, Part Five

Playing professional baseball is a dream job, but it’s not the most likely career choice. So what would your favorite players be doing if their big league dreams hadn’t come true? We talked to Cubs personnel about some other possible career choices.

We’ll be posting videos and stories from Cubs Park throughout the spring, so watch the blog and our Twitter account, @cubsvineline.

Check out the other videos from our Spring Training series:

Cubscast Mesa: Positive Energy in Cubs Camp
Cubscast Mesa: Inside Cubs Park
Cubscast Mesa with Rick Renteria and the 2014 coaching staff
Cubscast Mesa with the top prospects
Cubscast Mesa: Meet the new guys
Cubscast Mesa: The lighter side of the Cubs, Part One
Cubscast Mesa: The lighter side of the Cubs, Part Two
Cubscast Mesa: The lighter side of the Cubs, Part Three
Cubscast Mesa: The lighter side of the Cubs, Part Four

From the Pages of Vine Line: Maddux at the head of the class

MadduxHOF

(Getty Images)

By Carrie Muskat, The following can be found in the March issue of Vine Line.

I covered Greg Maddux in 1987, his first full season with the Cubs. I remember his great 15-3 first half in ’88, his 19-win season in ’89 (capped by a victory in Montreal to clinch the division) and his first Cy Young season in ’92. I was there for his strange return to Wrigley Field in a Braves uniform and for his Chicago reunion in 2004.

Last December, it was with great pleasure that I could finally check Maddux’s name on my Hall of Fame ballot. He’s the smartest pitcher I’ve ever seen.

On Jan. 8, the National Baseball Hall of Fame announced Maddux was headed to Cooperstown, after receiving 555 votes out of a possible 571 (97.2 percent) in his first year of eligibility. Players need 75 percent of the vote from the Baseball Writers’ Association of America to be elected. Mark your calendars: The ceremony will be held on July 27 in upstate New York, and Cubs fans have no excuse for not showing up.

Maddux won a Cy Young Award with the Cubs and three more with the Braves, where he also claimed a World Series title in ’95. He pitched 10 seasons in two stints with Chicago and 11 seasons in Atlanta. Though he had his best years with a tomahawk on his chest, he has chosen to go into the Hall of Fame with no logo on his plaque in a tip of the cap to his original organization.

“My wife, Kathy, and I grew up in baseball in Chicago, and then we had just an amazing experience in Atlanta with the Braves,” Maddux said in a statement. “It’s impossible for me to choose one of those teams for my Hall of Fame plaque, as the fans of both clubs in each of those cities were so wonderful.

“I can’t think of having my Hall of Fame induction without the support of both of those fan bases, so, for that reason, the cap on my Hall of Fame plaque will not feature a logo.”
I told you he was smart.

GREAT START
A little trivia: Maddux made his first appearance on Sept. 3, 1986, not as a pitcher but as a pinch-runner in the 17th inning of a game that had been suspended the previous evening after 15 innings because of darkness. Remember, Wrigley Field didn’t have lights until 1988. Nolan Ryan started for the Astros that day against the Cubs’ Jamie Moyer.

Maddux stayed in to pitch the 18th, but he served up a one-out home run to Houston’s Billy Hatcher to take the loss. In what would become classic Maddux fashion, he shrugged it off. Four days later, on Sept. 7, Maddux picked up his first win, an 11-3, complete-game gem against the Reds at Riverfront Stadium—the first of 109 complete games he would toss in his 23-year career.

Maddux didn’t intimidate hitters with velocity, but he dominated the NL with tremendous movement on his pitches and his vast understanding of the game. Still, it took a winter in Venezuela with pitching coach Dick Pole to convince the young right-hander not to throw as hard as he could. So what made Maddux change his approach?

“The hitters make it click with you,” Maddux said. “When you start throwing it, and they start whacking it, that’s what makes it click.”

Pole had some influence on Maddux’s decision as well. After the pitcher’s brief big league call-up in ’86, Cubs General Manager Dallas Green wanted Maddux, Pole and catcher Damon Berryhill to spend part of the winter in Venezuela to fine-tune some things. Apparently, it worked.

“I kind of understood the importance of, being at the big league level, that I needed to be able to throw my fastball to both sides of the plate, not just for a strike,” Maddux told author Alan Solomon, who wrote A Century of Wrigley Field. “I think that was the reason for the big turnaround. That and my first year, I was able to understand the importance of locating my fastball and, even more so, pitch slow. I didn’t pitch slow very good at all my first year. Then, after that, once I retaught myself how to throw my change-up with the help of Dick, things got better for me.”

Better might be an understatement. From 1988-2004, Maddux won at least 15 games in 17 consecutive seasons en route to 355 career victories.

“I knew he was going to be good when I saw him when he was young, but I didn’t know how good he was going to be,” Pole said. “If you want to find the definition of pitcher, it’s going to be Greg Maddux. It’s not stuff with him. It’s location, pitch selection, changing speeds.”

STUDENT AND TEACHER
Maddux stressed that lesson to young pitchers as well. After his playing days ended in 2008, he returned to the Cubs as a special assistant to General Manager Jim Hendry in 2010. In this position, he visited the minor league teams, often sitting on the bench with players.

On one of those days, Cubs pitcher Chris Rusin found himself next to Maddux in the dugout and asked how the future Hall of Famer got the same two-seam movement on both sides of the plate. Rusin applied Maddux’s advice in a start last July against the Giants, in which he threw seven shutout innings without any of his pitches topping 90 mph.

“[Maddux] relied on movement, and he obviously has way more movement than I do,” Rusin said. “But he could locate everything on both sides of the plate.”

It was The Professor’s cerebral approach to the game and the way he emphasized team first that earned him the respect of everyone around him.

“To me, the most amazing thing about Greg Maddux is that he’s the best student of pitching I’ve ever met,” said former teammate and current Yankees manager Joe Girardi in 2004. “He never missed a hitter on the bench. He paid more attention than other pitchers, and I think that’s what has made him so great.”

Maddux honed his baseball acumen by spending time with position players and hitting coaches to better understand how they approach pitchers. There are countless stories about how he would call pitches from the dugout during a game or warn a teammate about a foul ball that would soon be heading his way.

In 2004, MLB.com’s Adam McCalvy and I combined to write a story about Maddux and his older brother, Mike, who was the Brewers’ pitching coach at the time.

“I would say it’s the same book, different covers,” Mike said of his relationship with his brother. “You might think he’s more serious than me, but get to know both of us, and we’re a lot alike. Maybe I’m more extroverted than he is.”

Said Greg of his big brother: “He’s a little bit further out there than I am. We have a lot in common—hobbies, beliefs, sense of humor, stuff like that.”

The pitching pair grew up in Madrid, Spain, where their father was stationed at a U.S. Air Force base. All the TV shows were in Spanish, so the boys would go outside and play baseball instead—and both were incredibly competitive. When the Maddux brothers played golf, they didn’t wager money on each round. Instead, the winner would give the loser a wedgie.

Another reason Maddux’s teammates respected him? He was excellent, efficient and almost always in control on the mound. On July 17, 2004, back with the Cubs for a second turn, Maddux threw a six-hit, complete-game shutout to beat the Brewers, 5-0, and 17 of the 27 outs came on ground balls.

“I’ve battled against him before, and it’s just not fair,” Milwaukee’s Dave Burba said after the game. “He has movement on everything that is unreal. Shoot, if I had stuff like that, I wouldn’t know what to do with it. I’d probably have to retire.”

“Or go to the Hall of Fame,” the Brewers’ Matt Kinney chimed in.

It was a classic Maddux performance. His take on the game? That also was vintage.

“As far as days to pitch on, this was as easy as it gets,” he said. “It was cool, the wind was blowing in, and the mistakes were hit at people.”

Reporters usually got better comments about Maddux from the opposition than from the unassuming pitcher himself. He didn’t like being the center of attention, especially as he approached his 300th win in 2004.

“For me, personally, I’d rather win 15 games and have a chance at the postseason,” he said. “That means more to me than winning 300. … It’s hard to say it’s just another game, but it is. We’ve got more important things to worry about than one guy reaching a goal. It’s not about me. It’s about us.”

Flashback to July 7, 1987, when San Diego’s Eric Show hit Andre Dawson in the face with a pitch in the third inning. Dawson had homered off Show in the first.

Maddux started that day, and Rick Sutcliffe warned the young pitcher not to retaliate. The Cubs were thinking about sending Maddux back to the minors for some seasoning, and he desperately needed the win. Instead, Maddux struck out the first two batters he faced in the fourth, then plunked the Padres’ Benito Santiago with a pitch and was ejected.

“He hit him as hard as a man can,” Sutcliffe said, retelling the story. “That tells you what that kid was made of. When he came back up [from the minors], Dawson and [Ryne] Sandberg made sure they never took a day off when he pitched.”

THE LIGHTER SIDE
Maddux was also known in the clubhouse for his pranks. Cubs fans saw his playful side when the first night game at Wrigley Field, on Aug. 8, 1988, was postponed because of rain. Al Nipper, Les Lancaster, Jody Davis and Maddux made the most of the delay and delighted rain-soaked fans by sliding on the tarp.

“I don’t know who instigated it, but I’m glad I did it,” Maddux said in his interview for the Wrigley book. “It was fun, and 20 years later, people are still talking about it.

“You know, being the first night game and everything, it started raining, and we were just kind of hanging out in the dugout, kind of enjoying the thunderstorm and the rain and all that,” Maddux said.

“You sit there long enough, I guess you start talking about some stupid things to do—and we came up with that, and we ended up doing it.”

In the offseason, even after Maddux and Pole were no longer together with the club, the pitcher would check in on his former coach or call with some obscure, off-the-wall question. Pole remembered the time when Todd Walker got his 1,000th hit, and someone threw the ball into the dugout for safekeeping.

“Why doesn’t anyone save balls from low points in their careers?” Maddux deadpanned to Pole.
The next day, Pole found a ball in his locker that was signed by Maddux, commemorating the 300th home run the pitcher had given up. Maddux also signed a ball to commemorate his 200th loss. Pole still has both of those souvenirs.

In my office, I have a black Wilson glove with Maddux’s name and “No. 300” stitched in gold. Maddux had the gloves made for teammates, coaches, friends and family after he won his 300th game on Aug. 7, 2004, in San Francisco. The Wilson rep knew I’d followed Maddux since his beginning with the Cubs, and made sure I got one too.

Before the Hall of Fame announcement in January, I checked in with Pole. He’d already sent Maddux a text to congratulate his former pupil. Maddux’s response was, “Thanks, Coach Pole, for all the tips.”
My favorite Maddux moments weren’t actually his games. When he rejoined the Cubs in 2004, he and his son, Chase, who was 10, would be in the Wrigley Field bullpen early in the morning. The ballpark was quiet, except for the grounds crew mowing the grass, and father and son would become teacher and pupil.

The day after the Hall vote was revealed, Maddux took part in a news conference in New York with Tom Glavine and Frank Thomas, who will be joining No. 31 in Cooperstown. Later, Maddux tweeted: “Pretty cool last 48 hrs!! Glad I shared it with Glav and the Big Hurt. The baseball world is awesome.”

Thanks, Greg Maddux. So are you.

 

Cubs launch WrigleyField100.com

Cubs1935

(National Baseball Hall of Fame)

Looking to get in on the fun when you visit Wrigley Field during its 100th birthday season? On Wednesday, the Cubs officially launched WrigleyField100.com to honor 100 years of history at the iconic ballpark and share the team’s season-long plans to celebrate this once-in-a-lifetime milestone.

The website features an extensive look at all of the unique, historic moments that have taken place at Wrigley Field over the last 100 years, including Cubs baseball, Chicago Bears and collegiate football games, summer concerts and other special events. Visitors can browse through Wrigley Field history from each decade, infographics about baseball and life in 1914, and “100 Great Times” that have taken place at the stadium over the last century. The Cubs will pay tribute to these 100 Great Times presented by Budweiser during each home game, with several athletes, performers and dignitaries associated with the moments joining the Wrigley Field 100 celebration.

Fans visiting WrigleyField100.com are also invited to participate in polls to determine their “All-Wrigley Team,” as well as other topics like their favorite broadcasters, concession items, traditions and Wrigley Field icons.

Some of these “All-Wrigley” candidates have already shared their favorite Wrigley Field memories on the website. More than two dozen current and former players, executives and celebrities revealed their favorite Wrigley Field stories in candid personal videos.

In addition to these historical elements, WrigleyField100.com showcases the team’s plans to commemorate “The Party of the Century” during 10 decade-themed homestands, complete with historic player uniforms, gameday entertainment, specialty food offerings, one-of-a-kind bobbleheads, retro toy giveaways, commemorative memorabilia, Cubs Charities’ 100 Gifts of Service and more.

“WrigleyField100.com is a great resource for fans looking to learn more about Wrigley Field’s history and our season-long plans to celebrate its centennial,” said Cubs Senior Director of Marketing Alison Miller. “We encourage everyone to spend some time on the site and vote for their favorite players and attractions from the last century at Wrigley Field.”

Cubs announce new free remote parking lot

As part of an ongoing commitment to ease vehicle traffic and reduce the number of cars near Wrigley Field, the Chicago Cubs are launching a free remote parking lot operation two miles west of the ballpark during night and weekend games. The new remote parking lot is located at 3900 N. Rockwell St., just east of the Chicago River and immediately south of Irving Park Road. The lot has a capacity of 1,000 vehicles and will be secured by Cubs personnel. The parking service includes free shuttle transportation to and from the remote lot and Wrigley Field.

“We believe free parking is a great incentive for our guests and encourages fans to take advantage of this new remote parking lot,” said Manager, Government & Neighborhood Relations Kam Buckner. “We recognize many fans drive to Wrigley Field, and this easy-to-use remote parking operation will help alleviate traffic congestion in the neighborhood before and after games.”

Shuttles will begin running two and a half hours prior to the start of games and will run continuously for approximately an hour postgame. At the conclusion of night and weekend games, the shuttle bus will pick up fans at the designated drop-off location on Addison Street.

This shuttle service will also be available for postseason games and night games of a day-night doubleheader. The Cubs’ first day-night doubleheader of the season will take place Sat., June 28.

This newly introduced free remote parking lot replaces the team’s previous remote parking operation at DeVry University.

Now Playing: Cubscast Mesa, Positive Energy in Cubs Camp

Spring is a time for hope, optimism and new beginnings. This season, the Cubs are welcoming a new manager, several new coaches and a host of new players to the fold.

We talked to Cubs personnel, new and old, about the feeling in camp this year and how things are different under skipper Rick Renteria.

We’ll be posting videos and stories from Cubs Park throughout the spring, so watch the blog and our Twitter account, @cubsvineline.

Check out the other videos from our Spring Training series:

Cubscast Mesa, Inside Cubs Park
Cubscast Mesa with Rick Renteria and the 2014 coaching staff
Cubscast Mesa with the top prospects
Cubscast Mesa: Meet the new guys
Cubscast Mesa: The lighter side of the Cubs, Part One
Cubscast Mesa: The lighter side of the Cubs, Part Two
Cubscast Mesa: The lighter side of the Cubs, Part Three
Cubscast Mesa: The lighter side of the Cubs, Part Four

ESPN speaks highly of Cubs in future power rankings

ArodysVizcaino

(Photo by Stephen Green)

ESPN analysts Jim Bowden, Keith Law and Buster Olney recently ranked all 30 major league clubs in five separate categories to see how they fared in their 2014 Future Power Rankings. And their findings put the Cubs seventh-best on the list, largely due to the state of the farm system as well as the people in charge.

The rankings are designed to evaluate how an organization will fare over a five-year period. Organizations were ranked on a 1-30 scale (30 being the best in the category) on their major league roster, the quality of minor leaguers, the club’s financial state, the management—from the front office on down—and finally the mobility of the current state of finances and age with the payroll. These categories were weighted (majors and minors received full weight, finance and management received 2/3 and mobility was worth 1/3), and the formula produced a single score.

Here’s how the Cubs were scored on each of the five categories:

Majors: 3 (28th in MLB)
Minors: 27 (4th in MLB)
Finance: 21 (10th in MLB)
Management: 23 (8th in MLB)
Mobility: 20 (11th in MLB)

That total means they amassed 58.8 percent of the possible 110 points, good for the top 10 spot. Here are a few more tidbits from the article:

The Overview
The Cubs are poised to lose 90 games again, and there are growing questions about exactly when club ownership will start building a payroll worthy of a team of such financial power. But if you talk to execs around the National League, you can tell they are already worrying about this sleeping giant. With prospects like Javier Baez, Kris Bryant and Jorge Soler on the horizon, the Cubs could soon have a powerful lineup. — Buster Olney

The Dilemma
The Cubs’ elite hitting prospects should begin to arrive this year and have them ready to compete by 2016. That gives club president Theo Epstein and GM Jed Hoyer two years to find a pitching staff worthy of those hitters. They tried to sign Masahiro Tanaka, but lost out to the Yankees, and don’t be surprised if they look to free agency again next winter when the likes of James Shields and Max Scherzer could be available. — Jim Bowden

Make-or-break year
Arodys Vizcaino appears to be back after two years lost due to arm injuries, including Tommy John surgery; once among the top starting pitching prospects in the minors, he’ll likely have to work his way back as a reliever given all the time he’s lost. — Keith Law

Cubs trim spring roster to 54 players

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Slugger and 2013 first-round draft pick Kris Bryant has been assigned to minor league camp. (Photo by Stephen Green)

The Chicago Cubs have assigned 12 players to minor league camp, reducing their spring roster from 66 to 54 players.

Infielders Arismendy Alcantara and Logan Watkins, outfielder Matt Szczur and right-handed pitcher Dallas Beeler have been optioned to Triple-A Iowa. Outfielder Jorge Soler has been optioned to Double-A Tennessee.

Six nonroster invitees have been assigned to minor league camp: right-handed pitchers Marcus Hatley and Carlos Pimentel, left-handed pitcher Eric Jokisch, infielders Kris Bryant and Jeudy Valdez, and outfielder Albert Almora.

Additionally, outfielder Aaron Cunningham has been granted his release.

Chicago’s spring roster now consists of 27 pitchers (seven nonroster invitees), five catchers (three nonroster invitees), 11 infielders (four nonroster invitees) and 11 outfielders (five nonroster invitees).

Former Cubs president Bill Veeck Sr. changed the face of baseball

Veeck-Wm-Sr.-4095.76_HS_NBL

(National Baseball Hall of Fame Library)

Once upon a time, early in the 20th century, the Confines were not so friendly. Cubs games drew nattily dressed men to Weeghman Park’s sleepy Lakeview neighborhood by trolley or elevated train to cheer on the likes of Max Flack and Jigger Statz. Fans took to their seats, likely among the festering trash abandoned by the previous day’s crowd. They might lose a few bucks when a favorite pitcher “threw” a fixed game. Some may have had a box seat reserved only to find it occupied by a friend of one of the many unscrupulous ushers. They’d slam some beers, eat hot dogs, and not surprise a soul if they walked out with a black eye after an all-too-typical tussle.

You know, just your average day at the ballpark.

“It was kind of a rough crowd,” said Chicago Cubs and Wrigley Field historian Ed Hartig, of the ballpark experience in the early 1900s. “It was not a place for families.”

This hardscrabble climate was a common feature of baseball parks at the time. The Cubs drew about 600,000 fans per season, and the crowds were primarily male and often intimidating.

“The team wasn’t complaining,” Hartig said. “That was fine.”

But it wasn’t enough, at least not for one man.

In 1918, a baseball writer was plucked off his beat and deposited into the Cubs front office, where his years of outsider observations and unbiased criticism of management were put to the test.

As the ’20s roared loud and proud at Wrigley Field, the rough-and-tumble tumult of gamedays gave way to memorable, safe and pleasant afternoons at the park. Home games were broadcast on the radio. Attendance records were set. The park grew. Women and children arrived in droves. And most of this can be traced directly to the efforts of then-Cubs President Bill Veeck Sr.

“He’s right up there at the top,” Hartig said of Veeck’s place in baseball history. “You go to a game [today], and 40 percent of the crowd is women, there are kids at games, the ballpark is clean.”

Veeck was an integral cog in the team’s front office, from his hiring in 1918 to his death in 1933 at the age of 56. During his time at the helm, he led the Cubs out of the Dark Ages and revolutionized the marketing of baseball. He had such a profound and lasting impact on the game that campaigns are underway to get him elected to the National Baseball Hall of Fame at the next available opportunity, in December 2015.

“He was a pioneering executive who changed baseball from a cottage industry into an entertainment colossus,” said Dr. David Fletcher, president and founder of the Chicago Baseball Museum and one of those pushing for Veeck’s Cooperstown enshrinement. “It’s sad—most Cubs fans have never heard of him.”

* * * *
William Louis Veeck Sr.—not to be confused with his legendary, franchise-owning, promotional stuntman of a son (think exploding scoreboards and Disco Demolition)—was a by-the-book but out-of-the-box leader who rewarded loyalty and regularly took the long view. A baseball fan from a young age, Veeck was born in Indiana in 1877 and had his roots in journalism, not management. His first job was selling newspapers, and as a teenager he worked as a printer’s apprentice.

Veeck never attended college and eventually landed a job in the cutthroat world of Chicago newspapers. He bounced around among publications until gaining purchase at the Chicago Evening American, first reporting on the city desk and later on sports, where his lifelong love of baseball paid off. He wrote under the pen name “Bill Bailey,” and there was a quality to his work that went beyond simply posting gameday recaps and churning out stats.

He demonstrated a nuanced understanding of the game that caught the baseball world’s attention—so much so that when the Cubs began considering a new management direction, Veeck’s name was on the short list.

“[He] was more critic than critical,” Hartig said.

In 1918, then-Cubs President Charles Weeghman was underwater financially and had to choose between his baseball career and his restaurant business. The team had just won the National League pennant during a season abridged by World War I, but both his restaurant and his namesake Weeghman Park, where the Cubs played, were suffering from dismal attendance due to the aftereffects of the war and a worldwide influenza epidemic that caused the U.S. government to urge people to stay out of crowded places. To make matters worse, he had a German-sounding last name during the acrimonious postwar period. Ultimately, he stepped down from the team, and Cubs manager Fred Mitchell took over.

Veeck—somewhat improbably by today’s standards—was hired by the Cubs as vice president and treasurer. The following summer, the National League determined Mitchell could not serve as both manager and president. As he preferred to stay on the field, Veeck was bumped up to the big job.

“To hire a sportswriter with little or no business background,” Hartig said, “today you’d be like, ‘What are they thinking?’”

* * * *
But the Cubs had good reason for optimism. Almost immediately, Veeck began to combat the scourge of player gambling.

“He basically saved baseball with his role in the Black Sox scandal,” Fletcher said. “He blew the whistle on his own team.”

With his swift punitive measures, the Cubs president set a league-wide standard for transparency. Yet Veeck’s cleanup efforts were only beginning.

In 1922, he insisted the team wear freshly laundered uniforms for each game. According to Veeck’s logic, a tidy team upped the park’s allure and would put more fans in the seats, as would the newly hired Andy Frain uniformed ushers.
Before Frain, the park’s ushers weren’t known for their courteous service, often giving otherwise reserved seats to friends or to those proffering bribes, resolving conflicts with fisticuffs, or generally ignoring the safety and comfort of their charges. Not so with the new fleet.

And then there was the mess. Ballparks typically only underwent a cleaning after every series, so fans were often sitting amid piles of days-old trash. Veeck upped the size of the grounds crew and instituted park-wide cleanup after every home game.

He also expanded concessions beyond the standard beer and hot dogs to include items such as lemonade, soda, candy and popcorn—all in the name of courting a new crop of fans.

But nothing did more to bring a different crowd to the ballpark than his championing of Ladies Day. With the help of team Vice President John Seys and club Secretary Margaret Donahue (who later served as VP), Veeck fought to welcome women to the newly christened Wrigley Field.

The league wasn’t wild about the idea of a regular day on which women didn’t have to surrender the buck or so to buy a ticket, as it would chip away at revenues. The promotion was actually first introduced in the 1880s, but the NL abolished it in 1909. When Weeghman took over the Cubs in 1916, he made his case for Ladies Day, but the NL again said no. Finally, in 1918 and ’19, the NL allowed the Cubs to attempt the concept on a trial basis.

It was the promotion of the event by Veeck, Seys and Donahue in the 1920s that convinced NL owners that offering Ladies Days would eventually lead to women attending other games. With that, the NL removed the restriction, and the Cubs turned it into a regular Friday event. By the mid-1920s, the team was drawing close to 10,000 women for a single Ladies Day game. In 1929, one August game drew 29,000 women, and the numbers only swelled from there, according to Hartig.

The Ladies Day promotion continued in some form until 1990.

* * * *
Veeck’s sweeping changes never would have been possible without the support of chewing gum magnate and team owner William Wrigley Jr.

“They understood marketing before the whole science of marketing was studied,” Hartig said of the Wrigley family, which boldly sent a pack of their eponymous gum to every telephone customer in the country—twice.

One of the harder sells Wrigley and Veeck teamed up on was the idea of broadcasting home games on the radio. Popular opinion decried such a practice as a deterrent to actual attendance. If a fan could hear games on the radio, why would he or she feel the need to hop on a train to see a game in person? But on Oct. 1, 1924, the Cubs made their successful radio debut, broadcasting a city series 10-7 win over the White Sox on WGN. In the 1925 season, the Cubs became the first major league franchise to broadcast all of their home games.

“The announcers are going, ‘It’s a beautiful day at the ballpark,’” Hartig said. “People want to go.”

And people did. While the Cubs ended the year well below .500, their attendance totaled 622,610, nearly 100,000 more than the National League average, according to the Baseball Research Journal.

Thanks to this surge in fandom, a second tier of grandstands was added to Wrigley Field in 1927. In 1929, manager Joe McCarthy, a Veeck hire, nabbed his first pennant. The team also won the NL in ’32, ’35 and ’38, due in large part to Veeck’s management. During this time, the team began drawing more than a million fans per season, becoming the first NL club to do so.

Veeck died of leukemia in 1933, shortly after championing interleague play as a way to combat the dismal Depression-era attendance. He also supported the creation of the All-Star Game. Veeck even helped negotiate a deal to bring a football team called the Decatur Staley’s to Chicago. They are better known these days as the Chicago Bears, a franchise that went on to play for 50 years at Wrigley Field.

While a Veeck bid for the Hall of Fame was unsuccessful in 2012, the effort is far from over. Fletcher is gearing up to take another shot in December 2015, more than 100 years after the president’s heyday.

“I think he’s the most unsung hero of Major League Baseball,” Fletcher said. “His footprints are significant.”
And they’re all over Wrigley Field.

Now Playing: Cubscast Mesa, The Lighter Side of the Cubs, Part Four

Professional baseball players live an odd life. They work late hours, face enormous pressures and spend half their year on the road—which means they have a lot of down time before they have to be at the park.

In Part Four of our Lighter Side video series, we ask Kris Bryant, Carlos Villanueva, Edwin Jackson and others about their favorite movies.

We’ll be posting videos and stories from Cubs Park throughout the spring, so watch the blog and our Twitter account, @cubsvineline.

Check out the other videos from our Spring Training series:

Cubscast Mesa, Inside Cubs Park
Cubscast Mesa with Rick Renteria and the 2014 coaching staff
Cubscast Mesa with the top prospects
Cubscast Mesa: The lighter side of the Cubs, Part One
Cubscast Mesa: Meet the new guys
Cubscast Mesa: The lighter side of the Cubs, Part Two
Cubscast Mesa: The lighter side of the Cubs, Part Three

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