Results tagged ‘ Budweiser Bleachers ’
Wrigley Field’s Budweiser Bleachers will have a new look and feel this season as the Chicago Cubs reopen the bleachers in phases with new group spaces, improved concessions and additional room for fans to socialize and watch the game.
The bleachers in left and center field remain on track to open for occupancy May 11, which will coincide with Cubs Charities’ Pink Out presented by Advocate Health Care on the first home game following Mother’s Day. Each guest in the Budweiser Bleachers that day will receive a “Pink Out” T-shirt to promote breast cancer prevention awareness and celebrate moms and women everywhere who are survivors. The right-field bleachers will open for occupancy as planned June 11. Work will continue throughout May and June as the team finishes the new spaces and additional amenities, including new concessions and food offerings. The overall enhanced Budweiser Bleachers will be completed in early July. The team will host a celebratory event for guests in the Budweiser Bleachers on Friday, July 3.
“There’s no experience quite like sitting in the Budweiser Bleachers for a Cubs game,” said Cubs President of Business Operations Crane Kenney. “With new group spaces, wider concourses and expanded concession service, we are excited to open the Budweiser Bleachers for our next homestand and celebrate the relaunch of one of the most popular seats in sports with our legacy partner, Anheuser-Busch.”
A combination of portable and fixed concessions and vendors will be available in the Budweiser Bleachers beginning May 11. The new Platform 14, an outdoor concession area located behind the historic scoreboard, is scheduled to open in early July. Platform 14 will offer expanded food preparation spaces and a larger variety of freshly prepared food items. When the Budweiser Bleacher expansion is completed, fans will enjoy shorter wait times with additional points of sale and a wider variety of food and beverage offerings.
The new Budweiser Bleachers also include new video boards and signage that feature a mix of game and player stats, video replays, historical Cubs footage and behind-the-scenes interviews with the team, as well as baseball content from around the league.
In addition to the expanded spaces and amenities, the Cubs and Budweiser have teamed up to present new Budweiser Bleacher Fridays on select dates throughout the 2015 season. Budweiser Bleacher Fridays will feature pre- or postgame entertainment, exclusive giveaway items, special food and beverages, and more. This year’s schedule is headlined by a postgame Extra Innings Show for all game attendees featuring Fitz & The Tantrums on Friday, July 10. Budweiser Bleacher guests will receive an Extra Innings Concert Koozie. Other Budweiser Bleacher Friday themes include a Beach Bash (May 29), Country Day (June 12), Red, White and Brew (July 3), ‘90s Day (Aug. 21), and Singles and Doubles Day (Sept. 18).
In addition to general admission seating in the Budweiser Bleachers, several new and enhanced spaces are available that provide a fun atmosphere, additional amenities and space for groups of various sizes.
Budweiser Bleacher Group Spaces:
Budweiser Patio: The Budweiser Patio offers standing room and reserved seating below the new video board in right field with all-inclusive food and beverage. This space is perfect for large groups of 50-150 fans. Beginning this season, the Budweiser Patio will feature an expanded footprint and additional concessions options. The Budweiser Patio will open June 11.
Budweiser Bleacher Suite: The enclosed Budweiser Bleacher Suite offers a premier gameday experience for groups of 50-100 guests. Located in center field, guests in the Budweiser Bleacher Suite will enjoy a food and beverage package and easy access to the Budweiser Bleachers. This is a great space for corporate gatherings or large group events. The Budweiser Bleacher Suite will open May 11.
Left-Field Porch: This large group space offers a mix of standing-room and bleacher seating options beneath the new left-field video board for groups of up to 100 people. Featuring an all-inclusive beverage package, the Left-Field Porch is a great space for corporate employee engagement events or large group gatherings. The Left Field Porch will open May 11.
Right-Field Porch: Similar to the Left-Field Porch, this large group space offers a mix of standing-room and bleacher seating options for groups of up to 100 people. Featuring an all-inclusive beverage package, the Right-Field Porch is a great space for corporate employee engagement events or large group gatherings. The Right-Field Porch will be open to all Budweiser Bleacher guests on select dates this season. The Right-Field Porch will open June 11.
Left-Field Well: The new Left-Field Well features space close to the action in the first two rows above the left-field wall with designated standing-room and limited seating for groups of 15 to 50 fans. The Left-Field Well offers guests the best view in the bleachers to catch all the action on the field and is perfect for bachelor/bachelorette parties and special events. The Left-Field Well will open May 11.
“With new offerings to complement the bleacher experience fans already know and love, we are thrilled to open the enhanced Budweiser Bleachers and welcome back our fans in the coming weeks,” said Vice President of Sales and Partnerships Colin Faulkner. “Guests can begin booking these new spaces today to ensure they are part of an exciting season of Cubs baseball.”
Budweiser Bleacher tickets are available for sale now at www.cubs.com/bleachers, by phone at 1-800-THE-CUBS or at the Wrigley Field Ticket Windows. Fans can find more information about each Budweiser Bleacher group space and directions for booking at www.cubs.com/bleachers.
(Art by Jerry Neumann)
This piece originally ran in the September issue of Vine Line.
As members of the media walked down the stairs into the Wrigley Field home clubhouse prior to the first game of a July doubleheader against the Brewers, it was hard to ignore the mystery man in a Cubs Lucha Libre wrestling mask and a cowboy hat walking around the room.
All-Star pitcher Travis Wood wasn’t doing it for a promotional stunt, and he openly acknowledged he hadn’t lost a bet. He was simply the most recent Wrigley visitor to get his hands on some of the Cubs’ more in-demand promotional items.
All season long, the Cubs’ marketing and ticket sales teams have been dispensing a unique array of giveaway items, from Kentucky Derby hats, to Kerry Wood garden gnomes, to the aforementioned cowboy hats and Lucha Libre masks.
“You know you’ve had a good item when you’ve had a lot of requests from our beat writers, the broadcasters … and members of the front office have all asked for them for friends,” said Brian Garza, director of ticket sales and service for the Cubs. “It’s flattering because you know you did something good.”
Fans really gravitated toward the wrestling mask giveaway, so much so that Garza said there were bids reaching upward of $50 on eBay for the July 30 promotional item.
Another unique giveaway will take place on Monday, Sept. 23 when Zubazpalooza takes over the Budweiser Bleachers. Anyone with a bleacher ticket for that night’s game—and fond memories of the early 1990s—will receive a complimentary pair of Cubs Zubaz zebra-striped pants.
“It’s a retro item,” Garza said. “It represents terrible fashion, but sometimes those things make for a ton of fun.”
(Photo by Mike McGinnis/Getty)
Celebrate Mother’s Day a little early this season by joining the Cubs and Advocate Health Care on Wednesday, May 8, for Chicago Cubs Charities’ first “Pink Out” in the Bleachers. Each fan attending the game in the Budweiser Bleachers will receive a “Pink Out” hat, which will be handed out at the gates by Cubs players’ and coaches’ wives, to celebrate survivors and promote breast cancer awareness.
Fans throughout the ballpark are also encouraged to wear pink that day. If your wardrobe is a little light on pink, the Cubs Store, located across from Wrigley Field at the corner of Clark and Addison streets, will display a “Pink Out” section with pink merchandise. Fans will notice other pink touches throughout the ballpark as well, such as a temporary pink ribbon on the outfield wall, pink hats worn by the grounds crew and more.
All fans in attendance on May 8 are encouraged to participate in the Chicago Cubs Charities 50/50 Raffle, as proceeds will benefit mammograms for under- and uninsured women through the Advocate Charitable Foundation.
The Cubs and Advocate will also honor breast cancer survivors during game ceremonies. The ceremonial first pitches will be thrown by a breast cancer survivor, as well as Major League Baseball’s 2013 Honorary Bat Girl Contest winner, who was selected after submitting a story about “Going to Bat Against Breast Cancer;” the National Anthem will be sung by 40 members of the Sing to Live Community Chorus, which is comprised of singers whose lives have been touched by breast cancer; and three breast cancer survivors will lead the afternoon’s seventh-inning stretch from the broadcast booth. In addition, Advocate will bring more than 50 survivors to enjoy the game in the stands.
Fans can purchase tickets and find more information at www.cubs.com/pink.